Starting out in the photo booth industry can be a very daunting journey, yet at the same time it can be very rewarding. With so many options available on the market for photo booth styles, software, props and also marketing strategies, no two photo booth companies have to be the same.
In order to thrive and expand your business into a success, you will need to find a way of offering something which others are unable to, whether it be the product itself, marketing promotions, in indeed the level of service, customer satisfaction, and the experience as a whole. This is what is known as a Unique Selling Point, or USP.
Most of the events that you will be commissioned for when starting are going to the usual weddings, birthday parties, and anniversaries.
When looking at photo booth companies, many clients tend to look for the cheapest supplier available – to them, a photo booth is simply a photo booth, and they have the impression that all photo booths are the same. This is simply a misguided idea which they have, and by showing and offering them the differences available, you are much more likely to secure the booking, as well as make a lasting impression for repeat bookings, and will set the groundworks for your USP. After all, if we were all identical in what we do, the industry would be very boring and much more difficult to secure work.
A big part of this relies on your choice of software. There is a plethora of different software available – all with their own unique features, strengths, and weaknesses alike. Most of them offer a free trial period of some type so that you can test each one and find a solution suitable for you and your business, as well as any staff which you may employ to operate the equipment for you.
In this article, I am going to give a quick run through of some of the features available in the Booth Junkie software, and try to provide some tips on how you can use these features to widen your range of services offered within the industry, as well as how to market your products to potential customers.
What is Booth Junkie?
Booth Junkie is alternative software available to install on traditional photo booths, magic mirrors, selfie pods, and photo kiosks. It has been under development for the past 9 months and constantly has new features and options added to it. The software is aimed at all users within the industry and is ideal for beginners and experienced users.
The simple setup of the software makes it ideal for newcomers to the industry, whilst the custom workflow and features of the software make it a powerful tool for veteran operators, or those looking to add extra functionality to their photo booths. Currently, Booth Junkie supports a wide range of Canon DSLRs including the much loved Canon EOS 1200D and 1300D cameras. It also offers the choice of using a traditional USB based webcam including the popular Logitech C920 cameras found in many photo booths throughout the industry.
Today, I am going to tell you a little bit about the features that Booth Junkie has, and how you can use them to help grow your business
What does it offer different to others?
Whilst Booth Junkie has been designed to be similar in operation to other photo booth software available within the industry, it has also been designed from the start to be fully customizable to suit each operators desired method of operation.
The custom workflow – interact with the rest of your equipment
The main thing that makes this possible, is the custom workflow editor – allowing you to specify exactly what the software does at any given point. If you want to control some external lighting whilst taking a photo, you can set that up within a few clicks, or maybe turn on a wind machine or confetti canon just before the photo is taken to capture a unique action shot. You can even have a light up printer stand illuminate when sending photos to an external printer.
Flexibility between different setups
Right from the start, Booth Junkie was designed to operate seamlessly on all types of photo booths and setups, and as such, it allows you to set exactly how you want the software to operate. It supports landscape and portrait screen orientations, camera orientations, and print layouts – ensuring that the software works in the same way as you do.
Fully interactive features – less prints mean quicker ROI
Booth Junkie offers all of the standard features that you would expect to find in photo booth software such as Green Screen support, and the ability to digitally ‘sign’ or ‘draw’ on your photos as well as add the occasional emoji (let’s face it – who doesn’t love an aubergine or monkey face emoji). The younger guests absolutely love these features and everybody can have some fun with this, which results in a more memorable experience for your clients and hopefully a recommendation or two from them.
Interactive Games – great for idle hours and can be used as an upsell
Booth Junkie comes preloaded with two interactive games – Tic Tac Toe and Connect 4. By using this feature, you could potentially upsell your booking time. Let me give you an example of how you can quickly turn a £500 booking into a £600 booking for hardly any extra effort. For this example, let us assume that you have a client who would like you to attend their wedding from, for example, 7pm-10pm. They may be having their sit down meal from 6pm-7pm so don’t want you setting up whilst having their meal and speeches – quite understandable, but you will get it from time to time.
Now, what if you suggest that you start setting up from 5pm, and have the equipment in place by 6pm? That would ensure that the equipment is ready for when it is required, and that the guests at the event are not disturbed during their meal. Now comes the clever part – you offer this additional hour at a discounted rate compared to your normal hourly rate, and explain that the photo booth will not be fully functional until the 7pm start time.
However, during the hour prior to the start, it will be running an interactive game which will help keep children occupied during the important wedding speeches, and assist in their event running smoothly without any disruption from the smaller guests.
Using this simple tip, you have the chance to showcase the capabilities of your equipment, give the impression that you are going the extra mile for your client which ultimately equates to a better service from you, and you earn extra income on the booking for minimal effort. Winner!
Top tip: You can suggest new features for Booth Junkie as updates are released very regularly. You can also find the Booth Junkie Beta Test group on Facebook where new features and ideas are shared.
How can it help your business?
As we all know, and some of you will soon find out – running a business in this industry can be very time consuming – especially if you are going at it alone.
Booth Junkie tries to help take some of that workload away from you by allowing you to automatically upload your events photos directly to an online gallery which your clients can access on their mobile devices – allowing them to instantly view and share their images.
By using this online gallery, any images shared via Facebook can include your company or brand name, which results in a very effective method of free advertising and helps spread awareness of your brand. Likewise, emails can be personalised to be sent from your company address, or with your own company name and custom message included. You can also collect users email addresses via the online gallery – assuming the user gives permission for this.
If you have a Facebook page for your business, you can even have Booth Junkie automatically upload all of the event photos to a Facebook Album – encouraging users to visit your Facebook page and share the photos amongst their friends directly from your page, resulting in free exposure and helping to build your online social presence. It can almost be considered free advertising and can help your page go viral very quickly if utilised right.
Top tip: If a user shows excitement when viewing their printout, or you see a guest taking a photo of their printout on their mobile device, politely let them know that they can find a copy of it on your Facebook page and share it from their directly – let them know it will be a much nicer image if shared from the Facebook album as opposed to photographing the printout on their phone. Instant social traffic!
Want to know more?
If you think Booth Junkie might be able to help your business, visit their website to download the latest version for Windows or email any feedback or feature suggestions to firstname.lastname@example.org
This article was written by Business Hub contributor, John Avison, owner of Booth Junkie and the Photobooth Business Hub does not receive any return of value from orders or enquiries generated through this article.