As an event supplier you’ll have visited tens, if not hundreds, of venues to run events. You might have missed out on a promotional opportunity without even knowing it. Depending on the type of event you do will have a different impact on the feasibility to gain extra promotion; weddings will be slightly more difficult but there are still ways that you can maximise your visibility.
The most popular, cheap and easy method to use is, you can utilise the venue customer base on social media through awareness and interaction.
How can you do this?
Use popular hashtags and tag the venue in your posts to let people know that you’re there.
Share photos and images with them that show the venue in the best light – the nicer the venue looks, the more likely they are to retweet/repost/share your posts.
The new GDPR laws will certainly affect how you can interact with venue databases but it’s worth asking the question to see if you can be included whether as a named mention, as a featured supplier or through sponsored space, with the venues mailers.
Network – network – network
Get to know the Events Manager or the events team, be friendly with the reception staff; make as many contacts as possible when you’re at the venue. The more people you talk to, the more likely they are to remember you. Take your business cards and leave them with everyone you speak to and where possible, get their business card too so you can follow it up later. It might take a while to build a relationship but it’ll be worth it in the long run.
Don’t forget to ask them about:
- Supplier directory
- Recommended supplier lists
- Venue magazines
A lot of venues have websites with their own blogs, advice pieces or magazines and sponsored content or features are a great way to get in front of people from all over, not just locals. Find out what topics they include and if they are running specific features that might be suitable for your business and get in there quick!